Sochi 2014 signs largest partnership deal in Olympic history
The first Sochi 2014 domestic partners have been chosen.
On Jan 31, 2008 the Sochi 2014 Organizing Committee announced its first Tier One partners of the 2014 Olympic Winter Games.
The selection of Sochi 2014’s Telecommunications category partners at such an early stage of preparations will help to revolutionize the Black Sea coastal region’s telecommunications infrastructure and deliver an innovative and technologically-advanced Winter Games. Sochi 2014 aims for all its future partners to contribute significantly to the development of the city’s infrastructure at the outset of the project.
Rostelecom and MegaFon became the first Tier One partners of the 2014 Olympic Winter Games. The companies will assume the status of: "General partner of the XXII Olympic Winter Games 2014 in Sochi"; "General partner of the Russian Olympic Committee" and "General partner of Russian Olympic team (in 2010, 2012, 2014 and 2016)". The agreement also allows the companies to use the following descriptors in Russia:
• Rostelecom - Telecommunication partner/Telecommunication provider of the XXII Olympic Winter Games 2014 in Sochi
• MegaFon - Mobile partner/Mobile provider of the XXII Olympic Winter Games 2014 in Sochi
Sochi 2014 launches new Paralympic Games emblem on Russia's first ever International Paralympic Winter Day
On Dec 12 Sochi 2014 officially presented its new Paralympic brand and emblem at a press conference followed by a major event in Red Square to celebrate Russia's first ever International Paralympic Winter Day.
The President of the International Paralympic Committee (IPC), Sir Phillip Craven, joined Deputy Prime Minister of Russia, Alexander Zhukov; Sochi 2014 President and CEO Dmitry Chernyshenko; Mayor of Moscow, Yury Luzhkov; Russian Federation Commissioner for Human Rights and President of the Russian Paralympic Committee, Vladimir Lukin and United Nations Special Advisor on Sport for Development and Peace Wilfried Lemke; in Russia to take part in the brand launch and Paralympic Winter Day celebrations.
The new emblem for the Sochi 2014 Paralympic Winter Games follows the same typography as the Sochi 2014 Olympic Winter Games emblem unveiled to the world on 1 December, and incorporates the Paralympic Symbol, the three Agitos in red, blue and green, symbolizing the fact that Paralympic athletes are constantly inspiring and exciting the world with their performances - always moving forward and never giving up.
The digital nature of the emblem - with Russia's web domain address .ru - will help the International Paralympic Committee (IPC) and its stakehold... Читать дальше »
Bosco Sport becomes General Partner for Sochi 2014 Olympic and Paralympic Winter Games
On Oct 28, 2009 the Sochi 2014 Organizing Committee announced that Bosco Sport, the Russian sportswear brand, had been awarded General Partner status for the 2014 Olympic and Paralympic Games in the Sochi 2014 Apparel category. The deal, worth over $100 mln, grants Bosco Sport the following official status:
• Exclusive Outfitter of the Russian Olympic and Paralympic teams (at Vancouver 2010, London 2012, Sochi 2014 and Rio de Janeiro 2016) and General Partner of the Russian Olympic and Paralympic teams (in respect to each team at the 2010, 2012, 2014 and 2016 Games)
• General Partner of the XXII Olympic Winter Games 2014 and XI Paralympic Winter Games in Sochi
Bosco Sport also signed the licensing agreement with the Sochi 2014 Organizing Committee according to which Bosco Sport becomes official producer of licensed apparel with the Olympic symbols for the period up to and including 2016.
The status of General Partner gives the Company the right to use the symbols of the XXII Olympic and XI Paralympic Winter Games, as well as symbols of the National Olympic and Paralympic Committees on the territory of Russia. Bosco Sport also gains the right to use Olympians in the activation of its marketing and commercial programs.
Hudson's Bay unveils Vancouver 2010 Olympic outfits
VANCOUVER - Hudson’s Bay Company designers went back in time - even drawing from the fashion sense of SCTV hosers Bob and Doug McKenzie - to launch a line of 2010 Olympic wear that tries to create a meaningful connection with Canadians.
Parkas, toques, knitted sweaters and buffalo plaid designs dominated the unveiling of the 2010 Canadian Olympic team retail apparel Thursday at HBC’s new Olympic Superstore in downtown Vancouver.
"It’s dynamic, bold and athletic,” said HBC fashion director Suzanne Timmins. "It’s inspired by sport and infused with Canadian style.”
She said inspiration for the new designs came from several sources, including the 1970s Crazy Canucks alpine ski team and the classic Canadian comedy show SCTV, featuring Bob and Doug McKenzie.
"Canadian style means we’re relaxed and we’re comfortable,” Timmins said. "We don’t take ourselves too seriously and we know how to have fun but we also want to look professional.”
She noted Italian Vogue magazine recently featured a "Canadian look,” with parkas and check plaids.
"That’s our style, so why not take these items and make them part of the cor... Читать дальше »
Olympic uniforms prompt political, military comparisons
VANCOUVER, B.C. - From psychedelic to simplistic - and, perhaps, a little too familiar.
The uniforms that Canadian athletes will wear during the 2010 Olympics were unveiled Thursday, featuring plain, old-fashioned designs that reach into Canada's past, which will no doubt be seen as a welcome departure from the bizarre designs worn last year in Beijing.
But one of the new logos was prompting some decidedly non-Olympic comparisons, with Opposition MPs in Ottawa suggesting it smacks of a Conservative conspiracy and others noting similarities to an iconic Canadian military symbol.
The logo in question appears on several shirts and sweatshirts in the Hudson Bay Co.'s Team Canada line, with a thick black letter C surrounding a red maple leaf in front of a white background.
At first glance, the logo looks remarkably similar to the Royal Canadian Air Force's historic emblem, still used by the air force today, which features a dark blue circle around a maple leaf.
The Conservative connection is more tenuous: the political party's logo is a stylized, slanted C around a maple leaf.
As usual, Vancouver had to fight tooth and nail for its right to host the giant tour-de-frat known as The Olympics. Don't get me wrong, I get addicted to the winter games almost every cycle. Four-man bobsled, two-man luge, downhill slalom, I don't care. If it's fast and cold I want to watch it, and when it's all done I have to up my fan-dom of other sports just to fill the void. For the host nation, the Olympics are more than a sporting competition, more than a chance for Vancouver to flip off almost-host city Pyeongchang. They're a chance to present your country to the entire world while bringing in incalculable millions of tourism dollars in the present and future.
Olympic uniforms are a chance to showcase your country's forward thinking in the mediums of nylon, Gore-Tex, and wool. You want to echo tradition, but not get stuck in it. As this year's host, Canada has a unique opportunity to show the world it's more than mounties, hockey, pristine forests, and other clichés (eh?). It may be only one 10th as dense as America, but major cities like Vancouver are bustling with world-class activity. So, how does this confederacy of cutting-edge provinces choose to show off its persona to the world?
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