Sochi 2014 signs largest partnership deal in Olympic history

 The first Sochi 2014 domestic partners have been chosen.

On Jan 31, 2008 the Sochi 2014 Organizing Committee announced its first Tier One partners of the 2014 Olympic Winter Games.

The selection of Sochi 2014’s Telecommunications category partners at such an early stage of preparations will help to revolutionize the Black Sea coastal region’s telecommunications infrastructure and deliver an innovative and technologically-advanced Winter Games. Sochi 2014 aims for all its future partners to contribute significantly to the development of the city’s infrastructure at the outset of the project.


Rostelecom and MegaFon became the first Tier One partners of the 2014 Olympic Winter Games. The companies will assume the status of: "General partner of the XXII Olympic Winter Games 2014 in Sochi"; "General partner of the Russian Olympic Committee" and "General partner of Russian Olympic team (in 2010, 2012, 2014 and 2016)". The agreement also allows the companies to use the following descriptors in Russia:

• Rostelecom - Telecommunication partner/Telecommunication provider of the XXII Olympic Winter Games 2014 in Sochi

• MegaFon - Mobile partner/Mobile provider of the XXII Olympic Winter Games 2014 in Sochi

The total sum of the deal for the Telecommunications partner category is $260 mln, which the largest domestic sponsorship agreement in the history of the Olympic Movement. In addition, the new Sochi 2014 partners plan to invest about $200 mln in the development of the infrastructure of the Krasnodar region, making their total investment in the Sochi 2014 project approximately $500 mln.

The sponsorship agreements were officially signed today in Sochi at a ceremony that was attended by the Deputy Prime Minister of Russia, Alexander Zhukov; the Deputy Prime Minister of Russia, Dmitry Kozak; the Chairman of the International Olympic Committee (IOC) Coordination Commission for Sochi 2014, Jean-Claude Killy; and the IOC Executive Director, Gilbert Felli.